(German) Content Strategist (1-2 years experience)
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Do you know about bsport?
We are a Barcelona based company that offers a platform combining boutique fitness and advanced technology. Our all-in-one features cover bookings, payroll, marketing and more, helping our partners streamline operations and boost their commercial success.
We have more than 2’000 clients in 40+ countries and continue to expand rapidly.
We provide our partners with:
- Our platform - the heart of the system (B2B)
- A white label iOS and Android mobile application (B2C)
- An integrated Video on Demand tool
- Our self-built Smart Marketing Suite
- A webshop to up-sell and cross-sell different products
Our first successes
Since we launched in 2019, we have already achieved the following:
- We’ve built a community of over 6 million users
- Finalised a Series A Fundraising of $4+ million in December 2022
- Grown our team to more than 150 employees
We’re continuing to grow our team to become the #1 tech partner for boutique studios in Europe and the rest of the world!
What your future position looks like:
For this role, you will drive the development and implementation of our content strategy for our German market across all communication channels (websites, newsletter, social media, press release), driving the writing and integration of content to optimise our SEO, image and user experience.
This includes developing a content factor and strategy, creating an editorial process and delivery strategy, managing writers, contributing to social media posts and ultimately creating interesting and well-researched content that drives traffic and brings high quality leads to our sales team.
Key Responsibilities:
- Develop content strategy aligned with short-term and long-term marketing targets and develop it on all our communication channels to promote our brand in the German market.
- Produce high-quality articles, blogs, press releases, email marketing messages, case studies, presentation content and survey reports
- Use content management systems to analyse website traffic and users engagement metrics
- Edit content produced by your team, including conceptualising the projects upfront, assigning projects and overseeing development and copy-editing prior to publishing
- Continuously measure and improve content performance; create reports leveraging Google Analytics, SEMRush and social media analytics tools
- Continuously manage the brand's image internally and externally
- Build and maintain editorial calendar and written guidelines
- Work closely with Leo, our Country Manager, to create effective communication strategies that articulate the fundamental benefits of our product correctly and consistently.
You will be a good fit to join us if you:
- Have proficiency in German as your primary language and are fluent in English (other languages are a plus)
- Have at least 1 year of experience in a similar position (content marketing or direct copywriting experience)
- Ability to develop, organise, and maintain process documentation
- Excellent grammar, punctuation and spelling skills in English & German
- Ability to use design tools (Adobe, Figma...)
- Ability to manage multiple projects and juggle priorities
- Must be able to respond quickly in an environment of changing priorities
- Editorial mindset that seeks to understand what audiences consume and how to create it
- Previous experience using software like SEMRush and/or Google Analytics is a strong plus
We'd love to have you join us for many reasons, such as:
🌍 A multicultural and international team!
🚀 A stimulating SaaS environment within a supportive and a fast-growing company
🧑🏻💻 Balance work and life with one remote day per week.
✈️ Say goodbye to homesickness by working abroad for up to 2 weeks per year
🍎 An office with snacks for those with a sweet tooth, as well as fresh fruits available all day long
☀️ Afterwork activities and drinks on our terrace to enjoy sunny Barcelona!
❤️🩹 Health insurance fully covered by bsport
💪🏽 Negotiated gym plan
🏄🏽 Take part in bsport team building and sport initiatives
🛌🏽 Supported by bsport on Sick days
About our Company Culture:
At bsport, we collaborate with passionate individuals who value diverse ideas and backgrounds. We believe that diversity is our most valuable asset.
Our commitment is to foster a positive and inclusive culture. We achieve this through team-building initiatives, open communication, professional growth opportunities, and by celebrating diversity in all its forms.
We value and respect every individual who is eager to make a difference, empowering them to contribute their unique skills and perspectives. Join our dedicated team to help create a thriving and welcoming workplace.
What our interview process looks like:
- Discovery call with our Talent Acquisition team
- Interview with our Marketing Manager
- Case Study
- Interview with our Country Manager
- Departments
- Transformation Office
- Role
- (GE) Content Manager - FTE
- Locations
- Barcelona Tasso
- Remote status
- Hybrid
- Employment type
- Contract
- Level
- Confirmed
Barcelona Tasso
(German) Content Strategist (1-2 years experience)
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